Pure science. Thoughtful care.

Illness in a family rarely begins with something dramatic. It begins with an unwashed bottle, a damp towel, a toilet seat, a kitchen surface that looked clean. I have always believed that if we can protect those ordinary moments, we protect the whole family.

That is why I hold Jojo’s Puure to one rule: extraordinary quality, every batch, every bottle. We do not cut corners on what goes inside, and we do not sell anything I would not use in my own home.

Our goal is simple to say and hard to do: homes where families live free of the germs that make them ill. Every product we make is a step towards that.

Shishir Srivastava

Proven, not promised. That is the simplest way I can describe what we are building.

Before Jojo’s Puure, I studied dentistry. A dental clinic teaches you one thing above all: hygiene is not about how clean something looks. It is about what you cannot see.

When I looked at the cleaning products in our own homes, I found two kinds. Harsh chemicals that clean but leave residue on the plates we eat from and the clothes our babies wear. And gentle products that make big promises with nothing to show for them.

Jojo’s Puure is our answer to that gap. We make products that are gentle where they touch your family, and we send them to an independent, NABL-accredited laboratory to prove they work. If we cannot back a claim with a report, it does not go on the label.

We are still a young brand, and every order still comes to us directly on WhatsApp. Write to us with a question, a complaint or an idea. We read every message.

Pure science. Care you can trust.

Akshhat Sanidhya

Jojo’s Puure did not start as a business plan. It started as a thought, the kind you have while standing in a supermarket aisle reading the back of a bottle: why does clean always have to mean harsh, and why do we take a label’s word for it?

That thought would not go away. It became conversations, then formulations, then months of testing until each product did exactly what it said. One question turned into JR1, then JR2, and eventually the full range you see today.

My vision is for Jojo’s Puure to be the name Indian families reach for without a second thought, at home, in schools, in offices and hospitals. A brand that earns trust one honest bottle at a time.

Rishi Malhotra